Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress
- Publication Type
- Contribution to conference
- Authors
- Treger, S., Büttgen, M., Schumann, Jan H., Ates, Z.
- Year of publication
- 2016
- Published in
- Conference Proceedings AMA SERVSIG 2016
- ISBN / ISSN / eISSN
- 978-90-825680-0-4
- Page (from - to)
- 89 - 95
- Conference name
- SERVSIG International Research Conference 2016
- Conference location
- Maastricht, The Netherlands
- Conference date
- 2016, 17 - 19 June
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- University of Hohenheim
- Faculty of Business, Economics and Social Sciences
- Faculties
Projects in the course of the publication
- Shedding light on the dark side of customer participation: Customer participation stress in financial services
- Negative Services