Outfighting the Dark Side of Customer Participation: Coping Support for Stressed Customers
- Publication Type
- Contribution to conference
- Authors
- Treger, S., Büttgen, M., Schumann, J. H., Ates, Z.
- Year of publication
- 2017
- Conference name
- QUIS 15 Conference
- Conference location
- Porto, Portugal
- Conference date
- 2017, 12 - 15 June
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- Faculty of Business, Economics and Social Sciences
- University of Hohenheim
- Faculties