Short Profile

Julia Dicenta studied Food Science and Biotechnology (B. Sc.) at the University of Hohenheim from 2008 to 2011. She completed her Master's degree from 2011 to 2015 at the TU Ilmenau in ABWL for scientists and engineers (M. Sc.) with a focus on strategic management. During her studies, she gained practical experience in the marketing department of a start-up company that develops innovative technologies in plasma welding technology. Following her studies, she took over the management of the marketing department of this company. In October 2017 Julia Martens founded a company together with three partners with the corporate goal of supporting other companies in patenting and marketing innovative technologies.
Since October 2018 Julia Dicenta has been working as a research assistant at the Chair of Corporate Management at the University of Hohenheim.

Publications

2022

Congress contribution

  • Blaurock, M., Dicenta, J., Büttgen, M., Mädche, A., Ruiner, C., Zirnig, C. (2022, 29.9.-01.10.). Bringing AI into the Auditorium – An Experimental Study on Collaborative Intelligence Systems in Higher Education. Workshop Dienstleistungsmarketing 2022, Ingolstadt, Germany.

 

2021

Journal article (peer-reviewed)

  • Büttgen, M., Dicenta, J., Spohrer, K., Venkatesh, V., Raman, R., Hoehle, H., Keyser, A. de, Verbeeck, C., Zwienenberg, T. J., Jørgensen, K. P., Beck, R., Rikken, O., Janssen, M., Kwee, Z. & Schär, F. (2021). Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications. Journal of Service Management Research, 5(2), 71–102. doi.org/10.15358/2511-8676-2021-2-71