Julia Dicenta, M.Sc.

Julia Dicenta, M.Sc.

Short Profile

Julia Dicenta studied Food Science and Biotechnology (B. Sc.) at the University of Hohenheim from 2008 to 2011. She completed her Master's degree from 2011 to 2015 at the TU Ilmenau in ABWL for scientists and engineers (M. Sc.) with a focus on strategic management. During her studies, she gained practical experience in the marketing department of a start-up company that develops innovative technologies in plasma welding technology. Following her studies, she took over the management of the marketing department of this company. In October 2017 Julia Martens founded a company together with three partners with the corporate goal of supporting other companies in patenting and marketing innovative technologies.
From October 2018 to November 2025, Julia Dicenta worked as a research assistant at the Chair of Corporate Management.

Publications

2024

Congress contribution

  • Julia Dicenta, Christopher Zirnig, Marion Büttgen, Sven Scheu, Alexander Mädche (2024, 29.02. - 02.03.). From stress to emotion regulation: Co-designing a learning app for enhancing students’ self-regulated learning in higher education. Workshop Dienstleistungsmarketing 2024, Saarbrücken, Deutschland.

2022

Congress contribution

  • Blaurock, M., Dicenta, J., Büttgen, M., Mädche, A., Ruiner, C., Zirnig, C. (2022, 29.9.-01.10.). Bringing AI into the Auditorium – An Experimental Study on Collaborative Intelligence Systems in Higher Education. Workshop Dienstleistungsmarketing 2022, Ingolstadt, Germany.

2021

Journal article (peer-reviewed)

  • Büttgen, M., Dicenta, J., Spohrer, K., Venkatesh, V., Raman, R., Hoehle, H., Keyser, A. de, Verbeeck, C., Zwienenberg, T. J., Jørgensen, K. P., Beck, R., Rikken, O., Janssen, M., Kwee, Z. & Schär, F. (2021). Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications. Journal of Service Management Research, 5(2), 71–102. doi.org/10.15358/2511-8676-2021-2-71