Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Kissel, P., Büttgen, M.
- Year of publication
- 2015
- Published in
- Journal of Brand Management
- Band/Volume
- 22/9
- Page (from - to)
- 755-777
Involved persons
Involved institutions
- Institute of Marketing & Management
- University of Hohenheim
- Business Administration: Corporate Management