Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress (accepted for presentation)
- Publication Type
- Contribution to conference
- Authors
- Treger, S., Büttgen, M., Schumann, J.H., & Ates, Z.
- Year of publication
- 2016
- Conference name
- Frontiers in Service Conference
- Conference location
- Bergen, Norway
- Conference date
- 23.06. - 26.06.2016
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- Faculty of Business, Economics and Social Sciences
- University of Hohenheim
- Faculties