Kundenbindung durch Kundenintegration
- Publication Type
- Book chapter
- Authors
- Büttgen, M.
- Year of publication
- 2013
- Published in
- Handbuch Kundenbindungsmanagement
- Editor
- Bruhn, M./Homburg, C.
- Pubisher
- Springer Gabler , Wiesbaden
- Band/Volume
- 8. Aufl./
- ISBN / ISSN / eISSN
- 978-3-8349-3438-3
- Page (from - to)
- 155 - 179