Der Einsatz von Social Media als Instrument des Employer Branding
- Publication Type
- Book chapter
- Authors
- Büttgen, M./Kissel, P.
- Year of publication
- 2013
- Published in
- Handbuch Strategisches Personalmanagement
- Editor
- Stock-Homburg, R./Wolf, B.
- Page (from - to)
- 107 - 124
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- University of Hohenheim
- Faculty of Business, Economics and Social Sciences
- Faculties