Melvin Rohn studied Intercultural Management (B.A.) at the University of Applied Sciences in Ansbach from 2016 to 2020. He started his master's degree (M.Sc.) in Management (focus on Marketing and Management) at the University of Hohenheim in 2020 and completed it in spring 2023. During his studies, he gained practical experience in the hotel industry in the commercial sector. He also worked as an intern and student trainee at Bosch Power Tools in international marketing and product management. In addition, he has already worked for several semesters as a research assistant at the Chair of Entrepreneurship also at the University of Hohenheim.
Since August 2023, Melvin Rohn has been working as a research assistant at the Chair of Corporate Management.

2026

Conference contribution

• Rohn, M. (2026, 1. Juli). AI Coping Support and Stress Reduction in Individual Social Support Services. 2026 Frontiers in Service. Hanken School of Economics, Helsinki, Finland.

2025

Contribution

• Rohn, M. (2025). AI Implementation in the Public Service Sector – Drivers of Citizens’ Perceptions. In M. Bruhn & K. Hadwich (Hrsg.), Forum Dienstleistungsmanagement. Digital Analytics im Dienstleistungsmanagement: Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle (S. 439–468). Springer Fachmedien Wiesbaden; Imprint Springer Gabler. doi.org/10.1007/978-3-658-48325-8_14

Conference contribution

• Rohn, M., Pilawa, J. & Heinonen, K. (2025, 4. Juni). Quo vadis AI? Exploring users’ response to and use of ai-enabled services. 19th International Research Symposium on Service Excellence in Management (QUIS19), Rome, Italy.